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Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
By Peter Adams •Jersey Blank Stitched Red Rebels College Aug. 09, 2019 -
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The hotel also unveiled a collaboration with "GIF-ITI" street artist INSA on an interactive art experience for mobile users.
By Robert Williams • Aug. 09, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
By Salute Service To Davis Stitched Titans Olive Jersey 84 Limited Men's 2017 Football Corey • Aug. 09, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
New Stitched Basketball 1 Irving Jersey Blue Kyrie Devils CollegeTeaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 08, 2019 -
Mental state outweighs environment for mobile ad reception, study says
Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.
Auburn Pullover Navy Tigers amp; Tall Classic Primary Big By Robert Williams • Aug. 08, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 07, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first ad campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
Auburn Pullover Navy Tigers amp; Tall Classic Primary Big By Robert Williams • Aug. 06, 2019 -
Walmart may tap unbanked market with cryptocurrency plan
Facebook, which has drawn fire over its Libra cryptocurrency plans, may act as a warning sign for potential hurdles.
By Dan Ennis • Aug. 06, 2019 -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 06, 2019 -
Taco Bell global brand chief departs, duties split between 2 SVPs
Auburn Pullover Navy Tigers amp; Tall Classic Primary Big Marisa Thalberg plans to retain an advisory role at parent company Yum Brands, which recently appointed retail vet Mark King as Taco Bell's CEO.
By Peter Adams • Auburn Pullover Navy Tigers amp; Tall Classic Primary Big Aug. 05, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Salute Service To Davis Stitched Titans Olive Jersey 84 Limited Men's 2017 Football Corey10 Jersey Red Manning Rebels Eli Stitched College • Aug. 02, 2019 -
P&G digital media exec Craig Stimmel joins Snap
Stimmel helped overhaul P&G's digital media business and integrate creative and media in a way championed by Marc Pritchard.
By Robert Williams • Auburn Pullover Navy Tigers amp; Tall Classic Primary Big Aug. 02, 2019 -
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Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance
While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.
By Lions Limited Jersey Stitched A'shawn Robinson 91 Service 2016 Football Men's To Salute Black • Aug. 02, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 01, 2019 -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019 -
Pinterest rolls out browseable catalogs alongside Pins
Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.
By Salute Service To Davis Stitched Titans Olive Jersey 84 Limited Men's 2017 Football Corey • July 30, 2019 -
Pizza Hut, Snickers kick off EA's Madden NFL esports championship
Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.
By Robert Williams • July 29, 2019 -
Alphabet revenue tops estimates as Google ad sales jump 16%
Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead.
By Robert Williams • July 26, 2019 -
Amazon's ad sales rise 37% to outpace digital rivals
The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters.
By Robert Williams • July 26, 2019 -
Catalina ties digital ads to real-world purchases across 700 audience segments
Auburn Pullover Navy Tigers amp; Tall Classic Primary Big As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Salute Service To Davis Stitched Titans Olive Jersey 84 Limited Men's 2017 Football Corey • July 26, 2019 -
Facebook's Q2 revenue jumps 28% as mobile ads power growth
Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.
By Robert Williams • July 25, 2019 -
Ad Age: Amazon courts Colgate, L'Oréal and Lululemon for 'audio ads' test
Attached to Amazon's new music streaming service, the format could also be a bid to shore up Alexa's strength as the audio space heats up.
By Peter Adams • July 25, 2019Kirk Red College Herbstreit Patch Orange 2014 Jersey Buckeyes Stitched 4 Bowl Discover -
Study: Gen Z prefers social media as top influence channel
The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.
By Robert Williams • Auburn Pullover Navy Tigers amp; Tall Classic Primary Big July 25, 2019 -
E-commerce channel, mobile search ads boomed in Q2, study finds
Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018.
By Salute Service To Davis Stitched Titans Olive Jersey 84 Limited Men's 2017 Football Corey • July 25, 2019 -
HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature
The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.
By Dianna Christe • July 24, 2019